You Can’t Ask Too Many Questions

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Recently I was helping my son manage the difficult and painful process of dealing with insurance companies following a minor car accident. After speaking to the insurance company, he explained to me what they had told him and where they were in the process. “Okay, ” I replied, “so what will happen next?” A blank expression greeted me. ” I don’t know. I didn’t ask.”

I imparted this piece of advice to him: You can never ask too many questions. In other words, if you don’t understand what someone is telling you, or they haven’t completely explained what is happening, why, and what is next, then you should keep asking questions until it is completely clear to you.

I remember exactly when this revelation hit home for me. I was a new manager in my other life as a banker, and my boss and mentor was joining me on a visit to a business customer. We both listened as our customer explained to us what was currently going on in his business and some challenges he was experiencing with his supplies. It definitely got a little complicated and I had trouble following his process and understanding certain industry lingo. After we’d left, my boss asked if I had understood what our customer was saying. “No,” I said with a laugh. He then advised that I should always ask questions whenever I didn’t understand. He explained that there was always a more down-to-earth way of explaining things, and most of the time people are happy to bring it down to your level. I think I had thought I would look dumb if I started asking questions, but when I thought about it, the opposite is true. Recognizing you don’t understand everything and having the courage to ask is a sign of confidence and intelligence. And the person you’re asking will appreciate that you are listening, and care enough about them to learn more.

I took his advice to heart and at future meetings started asking things like, “now what do you mean by that?” and “why is that important?” I discovered several benefits of this. Of course, I learned more about the business and how I might be able to help them. And I carried that knowledge with me to my next meeting, and all meetings after that. As my knowledge base grew, I developed confidence and was able to convey that to customers. I once had a customer tell me that he knew I was the best partner for him because I really seemed to understand his business. This, of course, was the result of years of asking questions. I also discovered that people really enjoy talking about themselves and their business, so they enjoy answering questions. This new strategy was definitely a winning one.

I think we’ve all been there. We get off the phone and think, “oh, I should have asked X.” Sometimes we’re just so happy to get to an actual person, that we let them off easy when answering one question. But often that’s not enough. Or, the answer to that first question might lead to several other questions. I’ve found that it helps to be prepared with a list, and also identify in your own head, exactly what you want to know. What is happening? What is next? How long should I expect it to take? Is there anything I can do to help or to speed things up? One of my favorite followup questions is, “When should I expect to hear from you?” There’s nothing worse than expecting a call the same day, and finding out, days later, that the expectation was more like a week. And don’t be afraid to pause once you get an answer–especially an unexpected one–to see if it generates more questions. Often, when we get the answer we wanted, we are quick to say thank you and move on, then later realize that we should have asked a followup question.

Although I thought I had learned my lesson those many years ago, I was again a victim of this myself recently. I just purchased a new home and had numerous projects to arrange. First up: a new septic system, which brought many questions. Most importantly, when could I expect the job to begin. When my contractor told me there were “a couple” of jobs ahead of me, I assumed he meant two. Let’s just say my assumptions were way off. I should have asked, “how many jobs is a couple? how long in weeks?” I spent a lot of time anxiously waiting by the phone and guessing as to arranging other things that were going on at that time that would be affected by this major project. Asking those questions up front would have made my early days in the new house less stressful.

I think the practice of asking as many questions as possible serves us well in all areas of life. With friends and family, at work, as a homeowner, with healthcare, and when considering important decisions in your life, like taking a new job, having children, or when to retire. There are some big decisions in life and some, once made, are irreversible, so you want to make sure you have all of the information needed to make the best decision possible for you.

Don’t worry about being a pain. Sometimes people assume we know certain pieces of information and so they don’t share it. In most cases, the person with the answers wants you to have the information necessary to make the best decision. And even if they don’t care about helping you, and get annoyed, too bad. You still need the answers. In cases like that, don’t be afraid to ask to speak with someone else. I recently had someone tell me that when she needed to call her IT department at work, she would recognize an unhelpful person on the other end and say, “sorry, wrong number!” Then hang up and try again later, with the hopes of getting a different person who would be more helpful.

So keep this strategy in mind. The next time you’re in a situation where you’re relying on someone else to relay information, don’t stop with just one question. Keep asking until you’re comfortable with all aspects of the process. And then you can relax for a few minutes. . . until another situation pops up and you can start all over again.

I Miss a Good Old Fashioned Website

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Weird to think of a website as being Old-Fashioned. After all, the internet didn’t exist until 1983 and the first website was created in 1991, just 34 years ago, and well within my lifetime. Yes, I grew up with no cell phone, no google, no GPS. When we needed directions, we called on the landline and had someone located at the destination explain how to get there while we furiously wrote the details down on a piece of paper. We used that same landline to call to find out what movies were playing. And to get those phone numbers, we looked them up in a physical copy of the yellow pages. If we needed to know a fact about something, we had to look it up in an actual dictionary, or encyclopedia, or some other reference material that we would actually touch and flip through.

It wasn’t as bad as it sounds.

The introduction and usage of websites is something we’ve quickly become used to, and reliant on. Whether we’re looking to check business hours, menus, product information, or phone numbers, a website has been our go-to source. And why not? Today alone, I used a website to check on my credit card payment, to research cruise options for the Great Lakes area, to check my bank account balance, to place an online order with Target, and to check local real estate listings. In total, I spent about 30 minutes for all of these actions combined. I can’t even imagine how long it would have taken to process these transactions before there were websites to assist.

And, of course, accessibility to information continues to expand, with technology like apps, AI, and social media.

Social media, in particular, has caused some big changes in how we get information, communicate, and how businesses market. What I’ve noticed recently is that many businesses no longer have a website, but rely solely on social media to inform and communicate.

I get it. For a business, social media is easier. You can set up a Facebook, snapchat, or Instagram in minutes, and its so easy to update, change, and add photos. And perhaps the greatest benefit: It’s free! Setting up a website can cost thousands of dollars, and there are ongoing fees–both monthly and annually–for maintenance, security, and domain name renewals. And they can be difficult to update and will require time for an owner or employee to learn the ins and outs of website maintenance. For information that is short-lived–like a dinner special at a restaurant or an unexpected early closure on a particular day for a bank, making a website update might not make sense. But posting a notice like this on social media takes seconds and can easily be removed if needed. But in most cases, even that is not necessary, as a message posted today is easily buried over the following days.

So I’m finding more and more that small businesses are exclusively using social media for marketing and information, and have eliminated websites altogether.

But. . .

As a viewer and potential customer, I still prefer a website.

Recently I was trying to select a restaurant to do some catering for an event I was organizing. In googling their name, the “website” I was directed to was a Facebook page. While it’s interesting to read people’s posts, I wanted some basic facts. What are their hours of operation? Where is their menu? Do they deliver? I wasn’t able to easily obtain this information. But on a webpage, I can usually find headings for each of these topics (“Menu,” “About Us”). Another thing I enjoy about a website is the numerous images I can see. Does this hotel have a water view, or balcony rooms? It’s easy to move from topic to topic with well-organized and labeled clues.

I wondered about the rationalization around the decision to use solely social media for marketing and came up with this list of benefits for each of the platforms:

Benefits to a Business Having a Website

  • Better marketing of products including a complete listing of what’s offered along with details and pricing
  • Easy access to business information
  • Analytical data available for website stats
  • 24/7 Access
  • Easily found online
  • Professional look
  • Potential online sales
  • Allows ability to showcase reviews and testimonials

Benefits to a Business Having Social Media

  • Free
  • Helps businesses connect with customers in a more personal way
  • Easily updated
  • Easy for potential customers to reach out
  • Easy for followers to “share” content, thus ensuring more people see posts

So, which is better? Well, having both options is the most effective way to actively market a business, as both websites, and social media have advantages that will give a business visibility, communication and information options, and a professional appearance. I’ll admit, I often locate businesses I’ve never heard of through social media, and often, I become a customer, so the benefits of social media marketing are clear. But if I just want to see what my local pizza joint has available for toppings, give me a good old fashioned website any day!